The Basics of SEO

Written BY

Alessandra

The art of being creative in all its forms, has always fascinated me. I have a passion for beautiful things and at the same time I also have years of experience in the technical field.

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February 11th, 2020

We have already talked about SEO in our previous blog post (How SEO works and how to make sure your website is seo friendly SEO) but today I want to go more in detail about the basics of SEO.

I’m going to give you a few but very effective strategies that you can implement on your website and when writing content to boost your organic traffic.

The Basics of SEO N. 1: Technical SEO

Technical SEO involves optimizing your website for Search Engine crawling and indexing. It is extremely important to make sure search engines can find you and can crawl your content at the best.

We always talk about Google when speaking about SEO and Google is surely the main search engine, but Youtube or Pinterest for example are search engine too. Let’s not forget that.

There is a lot to talk of when it comes to technical SEO but going into details would be out of the scope of this blog post.

For now you should know that your website speed and its responsiveness are part of what is called Technical SEO and that you should always make sure that your website is both fast and responsive if you want to have a good SEO.

If your website is on WordPress, check if you have too many plugins and uninstall the ones you don’t need. Plugins can slow your website down making it unattractive to Google and the others.

You can check how good or bad your website speed is here:
https://developers.google.com/speed/pagespeed/insights/

Add your website address and see how it performs on both desktop and mobile. The tool will also give you suggestion on how to improve the speed.

The Basics of SEO N. 2: Define who is your right audience

Get clear on your niche! Can’t get enough of repeating this. First of all it helps your business to know exactly who your ideal audience is, but it also helps Search Engines to know who you are targeting. 

Because search engines want to give the optimal results when showing the answer to a search query. Their aim is to make people happy so that they keep going back for more queries and because of that, they only show what they consider the best results for a specific search. 

If you blog about different things, Google and all other search engines will never rank you high. Why? Because you will never represent the best result! They will always prefer to rank websites and blogs that are about a specific topic because this is what their audience appreciates.

The Basics of SEO N. 3: Evergreen Content

Make sure your content is evergreen! Meaning that you don’t write about seasonal or yearly things.

If you wrote a blog post about “Best places to go on vacation in 2017”, that blog represents already outdated content. People that google “best places to go on vacation” will not get in their results your blog post.

Evergreen content is timeless. It is always good and you’ll rank for this content forever.

The Basics of SEO N. 4: Long tail keywords

Long tail keywords are keywords made of several words. Keywords are king when it comes to search engines and using a single keyword would throw you in a super big competition.

It’s almost impossible to rank first on a single keyword if you think of all the content out there. Being more specific allows you to niche down and have a better chance to rank higher. 

Consider for example the difference between the word “healthy” and the sentence “healthy habits for pregnant women”. Clearly the second one will target a specific much smaller audience giving you higher probability of ranking on the first result page.

Not only that, try to fine-tune your research. Experiment using other words or rearrange the sentence and see what results that brings you.

There are many websites that allow you to research keywords, some of them are free and some of them are not.

I’m not going to mention any here because I don’t want to give the impression that I think there is one which is better than the others.

I think you should experiment to find the one that suits your needs best. In any case finding the right keywords for your blog posts will surely pay back.

The Basics of SEO N. 5: Use them as much as you can!

Once you find your long tail keyword (or also called key phrase) use it!!!

Use your key phrase in:

  • URL of your blogpost
  • Into your post headlines (H1, H2, H3 etc etc)
  • In the first few sentences of your post content
  • In the name, title and alt text of your images: This is very important. Don’t underestimate this. Google indexes images as well and will show the image in its search if the image contains the right keywords. If it doesn’t you are missing out on an opportunity!
  • Here and there in your content but make it natural!

Don’t stuff your content with your key phrase. That is counterproductive. Dropping keywords here and there isn’t helpful, actually quite the opposite.

Make sure that your content flows in the most natural way. And that your key phrase fits in the context of the full sentence or paragraph.

increase your website conversion rate

The Basics of SEO N. 6: Links, links, links!

First, make sure to link previous content that you have already written on the same topic. This way you show Google and readers that these blog posts talk about the same content increasing the exposure of your knowledge. 

As said before Google prefers websites that are knowledgeable about a specific topic. 

Plus it will also give you some traffic, because a reader who wants to read more will surely navigate to the other posts.

Second, get backlinks or inbound links. Basically links to your own content on other websites. Guest posts or podcast interviews are a great example of how to build inbound links. 

The Basics of SEO N. 7: Last but not least: Patience

SEO takes time. It usually takes about a few months before you start seeing results. The process to build strong visibility and above all credibility is slow.

Search engines need time to assess that your content is valuable. It’s not the kind of thing where you can implement the strategies from this blog post and see results the day after.

So arm yourself with lots of patience and consider at least 90 days before seeing some SEO traffic coming to your site.

The good news is that once it starts picking up, you will see more and more organic traffic coming your way. 

Are you struggling with your current website? Would you like a new website that makes your business stand out?

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