Squarespace vs WordPress: What’s for me?

Written BY


The art of being creative in all its forms, has always fascinated me. I have a passion for beautiful things and at the same time I also have years of experience in the technical field.


June 18th, 2019

You have made the decision of building your own website. Squarespace vs WordPress. Which one should I choose?
A million dollar question! 🙂

There are more website builders around, but for this blog post I’d like to focus in particular on these two.

Also notice that here I refer to wordpress.org and not wordpress.com. I won’t go into details on how these two differ but to give you an idea with WordPress.org, you host your own blog or website.

WordPress.com, on the other hand, takes care of all of the hosting for you. You don’t have to download software, pay for hosting, or manage a web server.

This blog post will also not go into technical details but it will stay on the surface. I’d just like to give you an idea of what could be best for you focusing on few main aspects: Ease-of-use, Design and Customization, and Price.

Before we dive in the Squarespace vs WordPress comparison,  let me first explain what the two platforms are about.

Squarespace in simple words is a website to build websites. It is a website builder that comes with templates, different features, security measures, SEO tools, and more. It can make your life really easy.

After signing up (there is a trial period of 14 days after which you will have to buy a monthly subscription), you can build your own beautiful website using customizable templates in a drag-and-drop website builder environment. Super easy!

6 tips to design your own website

WordPress is instead a CMS (Content Management System). Here you’re responsible for every aspect of your website. That clearly complicates things.

You are in charge of everything, from finding a theme to installing plugins, running updates and managing the security of your site. It’s a lot of work for sure! But the advantage is that there is no limit to the customization you can introduce.

Ease of use

Squarespace is an extremely beginner-friendly platform using a drag and drop approach. You don’t need any technical background or coding skills. It’s enough to use your mouse 🙂

That’s instead not true for WordPress where a minimum amount of technical knowledge is required.

Nowadays some hosting providers offer “one-click solutions” to install WordPress to make things easier, but you will still need to update the software every now and then.

You will need to install theme and plugins and make sure that your website, security-wise, is protected. All by yourself. And if you want to make the most of the platform, you need to take it one step further.

Having some basic knowledge of FTP to upload files to your website and maybe also of databases such as MySQL if you want to do really advanced stuff.

The learning curve for WordPress is surely steeper compare to Squarespace.

Design and Customization

It’s a must to say that Squarespace website templates are beautiful.

They are really stylish and professionally designed with big beautiful pictures, but they are not fully customizable and while some of them are free, some others can be very expensive.

WordPress has a thousands of both free and paying templates to choose from with virtually infinite customisation options.

And whatever theme you choose, since you are fully in control with some HTML and CSS knowledge can be fully customized as you wish.

6 tips to design your own website


In terms of price, Squarespace is very clear about its plans:  $12 / month for a personal website; $18 / month for a business; $26 or $40 / month for an online shop.

WordPress is free. Yeahii!! But web hosting is not 🙁
Based on your needs and wishes, you will pay a lower or higher price. So again it’s your choice how much you will pay.

In this blog I don’t want to say what is better than what. Rather give you some information to choose based on your needs, budget and more.

So squarespace vs wordpress: who wins? The answer is: It depends.

Both platforms are very well known, but they target 2 different market sections. Squarespace aims to allow people with creative ideas to build their website without needing coding skills. WordPress aims to give people total freedom to think outside the box and achieve their goals.

For the daily work here at Aurora Design Co. I chose WordPress, but that’s because being a web design and development studio I need maximum flexibility and power. So my natural choice was WordPress.

I hope the info in this blog will help you make your own choice!

Are you struggling with your current website? Would you like a new website that makes your business stand out?



View All Articles